About Us

Mama is a label born from an Australian mum who struggled to find items that were flattering and felt beautiful to wear when pregnant. Mama The Label endeavours to create pieces that are not only stylish and comfortable, but pieces that can be teamed with your everyday items to create a wardrobe that will help every mama transition from early pregnancy through to post birth, and everything in between.

Our hope is that while your body and life are changing, you can feel comfortable, elegant and chic by having some parenting staples that are lovely to wear so you can focus on what’s important.

With Mama you can shop flattering dress, tops and wraps that transition from day to night, pregnancy to nursing. By creating seasonless pieces, Mama ensures that your maternity wardrobe can be worn all year round and continue to be worn once your pregnancy and nursing days are behind you.